All ingredients are carefully selected for their individual superpowers and how they compliment each other for better results. Ingredients are never picked for their color or scent - each and every product is curated for specific skin needs, not to smell or look in a certain way.
All the formulas are unique - created to infuse your skin with pure plant power.
Aiming to have a more sustainable approach to production with less of a carbon footprint, RAAW Alchemy's production is located in Denmark.
CO2 NEUTRAL PRODUCTION SUSTAINABILITY
A CO2 neutral electricity and natural gas consumption in our production/operation and support of renewable energy transition.
RAAW Alchemy uses a FSC® certified paper that has been harvested in a responsible manner.
Oils are lipophilic, which means they penetrate into the deepest skin layers locking in moisture while helping to strengthen the natural skin barrier.
In traditional water-based beauty, water is used as an inexpensive filler - leading to the reduced effectiveness of active ingredients and the need to use more product overall, generating waste.
NATURAL AND CLEAN
RAAW uses cold-pressed oils and wild-harvested seaweed and algae, as it creates the most effective and potent products filled with vitamins and anti-oxidants to deliver long-term results.
EFFECTIVE AND RESULT-DRIVEN BEAUTY
The healing properties of Blue Tansy stem from the azulene pigment that gives the ability to soothe, calm and heal damaged skin. The high quantity of azulene gives the ability to soothe, calm and heal damaged skin. Blue Tansy has powerful anti-inflammatory features and contains strong anti-redness properties. Great for irritated and acne-prone skin.DISCOVER KEY INGREDIENTS
HOW IT ALL BEGAN
RAAW was brought to life when I moved to New York. I was living a healthy life, ate organically, and took good care of myself. This was with an exception of the beauty products that I assumed I was pampering myself with every day. For some reason, I never thought about the potentially harmful chemicals those conventional products contained and how those harmful ingredients absorb straight into our bodies.
One morning I woke up with a horrible rash on my face. It came from an expensive, high-end, and renowned brand I trusted. The skin around my eyes was a purple hue, wrinkled and flaky. It was horrifying. In that moment I decided I would be more conscious and never put any harmful chemicals on my skin again. To me and what seemed to be many other women out there, I had a more holistic concept of “beauty” than what I could find in stores. I wanted a beauty routine that was good for my skin, my body, and my environment. I began studying herbal medicine and the healing properties of plants and herbs as practiced in traditional Chinese and eastern cultures. The first product I developed was the “Miracle Oil” named after the miraculous power it contained and healed my eczema with and that’s how it all started.
No need to choose between natural and results - RAAW Alchemy is all in one. The transformational ritual and long term results your skin has been waiting for.
THE PALM TREE
I moved from New York to Los Angeles to be closer to my father who shared my passion for a holistic lifestyle. He was a filmmaker full of memories and stories form a long lived life. Creating and recreating stories and moods on film had taken him to every corner of the planet.
Large candles burned like a big, melting forest on his terrace in the Hollywood Hills and, in the flickering lights, he would tell me about his adventures. He found it interesting that every fragrance was connected to a memory - so he decided to create his own line of fine fragrances. His wish was to create scented candles and perfumes, so together we began to explore the powerful impact of fine fragrance ad how it enhances the self-care experience.
There was a beautiful, old palm tree that lived just outside my father's terrace. So many moments, stories and potions were all created while the swaying palm tree observed us, it became part of our daily ritual and some of my most precious memories.
A few months later, his heart gave up and he passed away. I knew it was the right time for me and for RAAW to adopt his vision of a fragrance series, as he would have wanted. To honor him, I chose our old palm tree to become the RAAW emblem. It represents his vision and gives me a feeling of home.